10 Tips on How to Write Engaging Lifestyle Blog Copies | Instoried

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Lifestyle blogs are one of the most popular and widely read blog genres. Lifestyle bloggers create content to inspire the readers through their everyday activities, interests, experiences, insights, and thoughts. 

If you want to start a lifestyle blog, then here are some valuable tips:

  1. Choose Your Niche

What topic would you choose for blogging? What is it about your lifestyle that you want your readers to know? This will help you to narrow down the niche you are comfortable writing. A few niches you can consider writing about are:

  • Travel
  • Food
  • Culture
  • Fashion
  • Parenting
  • Hobbies
  • Health and fitness
  • Home décor
  • Finance
  • Relationships
  • Pets
  • Beauty
  • Book or movie reviews
  • Gardening

You can choose one or multiple niches. 

Take for example, the lifestyle blog of a professional photographer and visual artist Naina Redhu. She writes blogs on online brand building, art, photography, and luxury brands. All these niches are close to her heart.

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  1. Choose a Blogging Platform

Starting a lifestyle blog requires selecting a blogging platform that is easy to understand and set up. Whether you want to use a free or paid platform is up to you. Usually, the paid platforms offer more features and support than the free ones. It is advisable to compare these blogging platforms for their features and price before you shortlist anyone.

Some of the popular blogging platforms you can consider are:

  • Tumblr
  • Medium
  • LinkedIn
  • Wix
  • Weebly
  • Blogger
  • Drupal
  1. Choose a Web Hosting Service

A web hosting service refers to an online service that allows you to rent space on the physical server to store your files and data. This ensures that your readers can read your blogs anytime from anywhere. The web hosting service provider also keeps your server up and running to avoid downtime. It also protects it against malicious attacks. 

Before selecting a web hosting service provider, you should compare critical factors such as signup and renewal price, technical support, ease of setting up and use, customization, and cancellation policy. Here is a list of the best web hosting service providers:

  • Godaddy
  • Bluehost
  • Hostinger
  • GreenGeeks
  • A2 Hosting
  • Siteground
  1. Choose a Name for Your Blog

There are more than 600 million blogs globally, and competition is tough! It is no mean feat to come up with a proper name when you start a lifestyle blog and ensure it stands out from the sea of blogs already on the internet!

The name should ideally reflect what your blog is about and what readers can expect from it. You need to keep it catchy and unique. Here are a few ways to find a good name for your lifestyle blog:

  • Research on competitors’ blog names
  • Identify your niche
  • Determine your target audience
  • Focus on the keywords for SEO rankings
  • Consider the message you want to send to the readers
  • Use online blog name generators 
  • Keep it easy to read, spell, and pronounce
  • Look up the dictionary or Thesaurus to find good words
  • Take inspiration from books, movies, music, or surroundings
  • Use your name

FitMenCook is an excellent example of the right name for the blog. A brainchild of Kevin Curry, the name aptly describes that the blog is about how men can stay fit and cook. The blogger took the target audience (men) and niches (fitness and cooking) into consideration to name his blog.

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  1. Choose Layout and Design

Layout and design are the visual elements of your lifestyle blog. They make your content and webpage look appealing, engaging, and aesthetic. Usually, the blogging platforms offer hundreds of ready-to-use free templates for you to decide on layout and design. If you are ready to shell out some money, you can get even better options in templates. You can also customize the theme depending on your blog’s look. 

Ideally, the theme should be minimalistic and straightforward, or else it will overshadow the content. Make sure to use a responsive theme – it should be user-friendly and easily accessible on all devices.

‘Aww Sam’ blog by Sam Ushiro is a brilliant example of a visually attractive yet simple layout and theme. A blog about DIY, parties, style, and sweets has bright and colorful photos with plain text. Its design is unfussy, pleasing, and easy to navigate.

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  1. Plan Your Content

You should plan your content because it holds you accountable and keeps you organized. Note down the topics you can write about. Create a schedule as to when you want to publish the blogs. You can use online project management tools like Trello and Google Calendar or use the good old diary or planner to make your schedule. Ideally, you should publish at least 3-4 blogs every week for consistency and keep the readers coming back. Hence, you should plan your content for at least three months in advance.

  1. Bring Your Unique Flair

Let’s say you are thinking about how to become a fashion blogger and starting your lifestyle blog. You may wonder how you can set your blog apart from other fashion blogs. Well, this is where you have to tap into your unique flair. You have to find your voice, imagination, and personal style. Find out the unique value you can add to your blog to engage the readers and enhance their curiosity. 

The lifestyle blog ‘Wit and Delight’ talks about fashion and style, interiors and décor, food and entertainment, and many other lifestyle niches. There are many other similar blogs on the internet, but this one is unique. The writer shares her personal stories, experiences, and trials and errors, making the blog relatable.

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  1. Make It Emotionally Engaging 

Emotions are crucial to creating engaging content for your lifestyle blog. It doesn’t mean that you have to create soppy or mushy blogs. When we talk about emotions in content, it invokes emotional triggers in the readers. Emotions help the target audience relate to the content and tug at their heartstrings. There are three steps to make the content emotionally engaging:

  • Identify the goal of the content. 
  • Identify the persona of the target audience.
  • Identify the emotions that content should generate.

If you need help writing emotionally engaging content, you can use an AI content creation tool like Instoried. It analyzes the tones and emotions in your text to emotionally target your audience. It provides real-time word and phrase-level recommendations to boost content quality and emotional engagement. 

Instoried has many other features to improve your content writing skills for lifestyle blogs. It checks your text for plagiarism; hence it is helpful for proofreading. It also doubles up as a headline analyzer. It checks the performance of headlines, titles, captions, and subject lines of blogs in terms of their tone and impact. The impact index helps you understand whether the blog headline is attractive enough to capture the audience’s attention. It even generates attractive and engaging headlines based on the body of the text.
  1. Keep SEO in Mind

High-income bloggers are 4.3 times more likely to do keyword research when deciding what to write than low-income bloggers. So, if you want to start a blog and make money, SEO is as important as creating engaging content. Incorporate relevant keywords in the blog title and the main body. SEO will also help readers to find your blogs easily in the search engines.

  1. Promote Your Blogs

It is challenging to bring readers to your blog if they don’t know about you, especially when starting a lifestyle blog. Hence, every time you publish a new post, promote it on social media. You can even consider paid partnerships or free collaboration with brands and other bloggers. You can promote blogs through email newsletters or by adding the blog URL in your email signature, author bio, group forums, etc. 

How to Monetize Your Lifestyle Blog

Wouldn’t it be great if you could mint money from your lifestyle blog? If you want to start a blog and make money, here are some common ways to do it:

  • Sponsored Posts: You can collaborate with brands to publish sponsored posts to promote their products, services, events, contests, etc.
  • Reviews: You can do sponsored reviews of products, movies, or books to earn money.
  • Advertisement: You can sell ad space on your site. This will require you to integrate Google AdSense into your blog site.
  • Affiliation: You can promote affiliate products. All you need to do is to incorporate the product link into the blog. If someone clicks on the link and buys the product, you earn a commission.


Starting a lifestyle blog is very easy. All you need to do is put your mind on it and follow the tips mentioned above. However, remember that creating engaging content is the foremost requirement to hook the readers. Make sure that you post original and relevant content consistently. Once you get many followers and a strong readership, you can think about making money from it. Now that you know how to start the blog, what’s stopping you from doing it right away?