Data Warehouse

Organic Food Pioneer Santiveri Expects Autonomous Tech To Drive Sales And Redefine IT’s Role

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The organic food and beverage market is expected to hit a mouth-watering $320 billion by 2025—more than four times the value of just a few years ago. For Santiveri, a Spanish company that’s been producing and selling organic products since 1885, that’s validation of its strategy. But it’s also an invitation for ever-rising competition, forcing Santiveri to defend its share against big brands eyeing this surging market.

Santiveri sells a huge array of products you can put in or on your body—from polenta to quinoa, cosmetics to ointments. In addition to running 250 of its own stores across Spain, the company sells its products across 7,000 retail outlets worldwide.

To stay ahead of rising competition, Santiveri is putting data and technology at the center of its strategy. “More competition means you need to get more granular in understanding your business…right down to the micro elements of where you are making profits and how you are spending money,” says Oscar Jalón, the company’s IT director. “So we realized we need a platform that can deal with lots more data, while producing insights much faster.”

Santiveri’s answer comes in the form of Oracle’s new Autonomous Data Warehouse, which will power its business intelligence software. Santiveri had been running that software in its own data center, but as the underlying hardware had begun to age, performance problems started to emerge. Queries and reports ran slower, and downtime for repairs became more regular. “We took a look at what we had, and realized we need to take it to the next level,” says Angel López, Santiveri’s chief of computer systems.  

The first decision was to move its infrastructure to the cloud. And that’s where the story would have ended, were it not for the release of Oracle’s Autonomous Database capabilities this year. “As soon as we heard about it, we knew we needed to see it in action,” says López. And what they saw has excited them. “Now with our BI software running on Autonomous Data Warehouse , and we are finding we can execute queries 75 to 80% faster.”

Great—but how do faster queries help sell more healthy food? “In a competitive market you need urgency at every level of your business,” Jalón says. “Everything that has always been important to Santiveri—the quality of our products, R&D, customer service—is improved by making smarter decisions more quickly. If someone else is doing things better and faster, eventually they will take the market share.”

Consider sales data as an example. “You see a product is selling well, so you stock more of it, Jalón says. “That’s easy. But it’s not enough anymore. We need to see exactly where the sales are happening, right down to the individual store and time of day, and then work out the optimum extra resources to put behind a push. The sooner you can make that happen, the sooner you sell more.”

Using Oracle Autonomous Data Warehouse, Santiveri can load more data for analysis much faster, to help it make better decisions. Because Oracle Autonomous Data Warehouse tunes and optimizes itself continuously, without human intervention, it can outperform systems that are manually supported.

The Freedom to Innovate

But speed is far from the only advantage Santiveri anticipates from an autonomous database. For López, autonomous technology like Oracle’s data warehouse isn’t just an innovation in data management, it’s a paradigm shift in how businesses resource themselves for the data age. Because when your technology secures itself, repairs itself, and scales itself without any need for human hands, what you’re really buying is the freedom for people to focus on innovation.

López is excited that Oracle Autonomous Data Warehouse will let his team move away from performing mundane database administration tasks. And with Oracle rolling out autonomous capabilities across its cloud platform portfolio, he envisages having even more time—and the data crunching capabilities—to deliver significant innovations and business improvements.

“When we look a bit further into our future, autonomous technology is an opportunity to redefine the role that IT plays, and to go from being a cost center to an income generator for the business,” López says.

And that’s how you take on the competition.